EMPOWERED EATING

How I Eat What I Want, Anytime, Anywhere, Without Giving into Temptation.

Discover how I stopped binge eating forever, without therapy or restrictive diets.

Control What You Eat, Control Your Body, Control Your Life

BOOK YOUR FREE STRATEGY CALL

Let me guess who you are.

You’re a young professional, an entrepreneur, or a business owner.

You have health and fitness goals that you want to hit:

  • Lose x pounds by that wedding, high school reunion, or big event you’re going to
  • Fit into your old clothes again
  • Go to the gym five days a week
  • Eat healthier
  • Impress your boyfriend, girlfriend, spouse, or significant other
  • Lower your cholesterol so you can get off that cholesterol medication
  • Increase your health and energy levels so you can keep up with your kids

Whatever it is, you have goals and a vision. Achieving them is another matter.

You set resolution after resolution and promise to change, but nothing ever happens. By January 3rd, you’re back to your old ways, despite all the promises you made on December 31st. This year, this week, this time was going to be different. You had such high expectations, but then you were disappointed again.

You feel like there’s a block between you and your vision of what you could be. How do you get around it?

You’re constantly sabotaging yourself. You say you want to do one thing and then do the other.

You feel like you have no control sometimes. What’s going on here?

You try every diet: keto, paleo, vegan. You get the personal trainers. You buy fancy kitchen equipment. You eat spirulina and matcha powder and all the other fancy ingredients. You have avocado toast in the morning and your $8 protein shake after CrossFit.

 

If you’re reading this, you already know what the problem is.


The problem between you and your goals is easy to identify: overeating, and sometimes binge eating.

No matter how hard you try to stop doing this, nothing ever seems to work.

The effects are palpable. Look in the mirror, feel your pants, step on the scale, look at your refrigerator, pinch your skin.

Your body is giving you feedback.

You know where you are now. You’re not happy with it. You’re not satisfied. You know you could be doing better.

You step on the scale. You see a number. You can’t believe it.

You think to yourself, “how did I get to this point? What happened? What did I do?”

You look at your wedding photos or past photos of yourself and you don’t even recognize yourself.

You look in your closet. You see a pair of pants. They still have the tags on them. You bought them thinking you would wear them soon. You knew you were going to drop a few pounds. That last New Year’s resolution was going to change everything.

Except, it didn’t. Nothing changed.

Then you ask,

“What am I going to do about it?”

The Modern Landscape


If you want to eat right, be healthy, and be at your ideal body weight, you probably know that it’s harder than ever to make healthy and empowered choices about what you eat.


Why is it so hard? Why don’t you make healthy choices naturally and effortlessly?


Consider this...

  • Spending on take-out has almost tripled just in the past 15 years, and most take-out meals aren’t designed for your health and are deliberately made to make you overeat.

  • Cheap, tasty food is everywhere. Back in the day, gas stations only sold gas. Now they sell everything your palate could desire. Vending machines? Everywhere. Office meetings? Donuts and bagels are served.

  • It’s harder than ever to get a good night’s sleep. You can blame video games, electronics, social media, Netflix, music, etc., but when you sleep less, you eat more, and you make more impulsive decisions.

  • Every year, food manufacturers release at least 20,000 new food products. Manufacturers spend billions of dollars to make the food as rewarding as possible. They employ scientists and food chemists to design just the perfect flavor and texture. Their goal? To make you eat more. More eating, more profits.

  • Grocery stores themselves spend millions on consultants to make their aisles and displays as attractive as possible. They put popular items at eye level. They use catchy words and end-displays. Now they’re even tracking your spending habits so they can send you the right coupon. Their goal? To make you buy more and eat more. More eating, more profits. You binge, they make money. Then you go back for more.

  • Consumption of sugar has skyrocketed since 1980. Americans consume over 70 pounds a year of this stuff! Food manufacturers know one thing about sugar: when they add it to just about anything, you eat more.

  • Vegetable oils? Same deal. They’re in everything. When they’re added to meals, they make them tastier, and you eat more.

  • The average consumer sees at least 100 food ads a day. They’re not just on TV and billboards anymore, they’re on your favorite websites, podcasts, and phones. And the ones you see aren’t random. The purpose of these colorful, persuasive ads? To make you eat more. Believe me, these marketers know what you want.

  • Let’s not forget restaurants. More and more meals are being outside the home. Portion sizes at these places could feed an entire family (Cheesecake Factory, anyone?). But they are sold, marketed, and designed to make you, guess what? Eat more!

    “Portion sizes served at fast food restaurants have increased significantly since the 1970s. Sodas have increased by 49 calories, French fries by 68 calories, and hamburgers by 97 calories.”
    -Robert Lustig, Fat Chance

    This doesn’t even take into account the various holidays and “special occasions” each year: birthdays, weddings, Valentine’s Day, anniversaries, summer BBQ’s, and don’t forget about the last six weeks of the year with all those tasty treats. In fact, as I’m writing this to you, I’m heading to a wedding, on a holiday, and I’m in an airport! A triple threat!

 

Get the picture?

The environment we are living in now is designed to make you do one thing: EAT MORE.


But your goal is to get fit, lose weight, eat right, and be healthy.

 

The problem is, your brain is hardwired for an era when food was hard to get, when eating meat was a luxury, and when hunger was the norm.

Your great-great-great-great (x100) grandma wasn’t interested in losing weight or looking sexy in a bikini. Her goal was survival.

Your brain is a survival machine. It doesn’t care how you look or how well you impress your friends. It wants you to live another day.

It's no wonder meeting your health and fitness goals so hard. With so many stimuli, advertisements, and tasty options available, it’s harder than ever to control what you eat, make smart choices, and maintain a healthy body weight.

As a result, overeating and binge eating and obesity have become epidemics.

Not only does this have serious physical repercussions, but it also emotional ones as well: the feeling that you’re out of control, that you have no willpower, that you have no self-control. Those are awful feelings.

Then there’s the secrecy. You never tell anybody what you do when you’re not in front of people (eating an entire pint of ice cream). That would be too painful.

Listen, if this sounds familiar, don’t worry. You’re not the only one. I’m basically describing my life for 10 years. You’re in the right place.

Even if you’ve tried every diet, you have diagnosed yourself with a “bad metabolism,” you gain weight by looking at food,  you have a bad relationship with food, you’ve been struggling for a long time, you feel out of control, or you have no willpower, there is still hope.

 

Imagine if you did have
control over what you ate.

Your new reality looks like...

1. Conquer cravings and temptations for good.
Either you conquer cravings, or cravings will conquer you.

“Cravings used to conquer me…now I conquer them”- Kevin Burciaga

2. Never fall off the wagon again.

There’s a lot of reasons people fall of the wagon. I will show you how to stay ON the wagon instead of falling off the wagon face first. You’ve probably fallen off the wagon, climb on again more than once. Get on the wagon and stay on.

3. never overeat or binge again.

One reason you’re reading this is because you consistently binge or overeat. What’s the difference? Only the magnitude. Your goal is to eat according to your goals and your ideal vision. As long as you overeat and binge, you’ll never reach that point.

4. Control what you eat, anytime, anywhere

What if you didn’t “clean the plate” like it’s the Great Depression? What if you could only eat a handful of chips, instead of the whole bag? What if you could eat 1 or 2 cookies and leave the rest? Or one scoop of ice cream? Or one square of chocolate? What if you didn’t eat two donuts at the office every time your co-worker brought them? What if every special event didn’t turn into a Thanksgiving meal? What if you could keep chips and cookies in the house without inhaling them?

5. Never avoid another social event

When you eat with control, body weight takes care of itself. When that happens, you don’t have to worry what others will think about the rolls on your stomach or that sheath of fat covering your body.

The Willpower Myth

Did you know that millions of people this year will embark on a diet in an effort to lose weight, and that within a year, 95% will weight just as much and maybe more?


Are they weak-willed slobs who can’t say no to Auntie Anne’s and Cinnabon?

Think again.

The fact is, if you’re reading this, you probably have gone on a diet yourself.

Most think that it’s a matter of resolve or willpower and if you just try hard enough then you could overcome cravings and control what you eat.

But research has consistently shown that people have a finite amount of willpower.

Here’s my question: if willpower is finite, can you rely on that to get you to your goal/reach goals?

“despite what most people assume, a lack of self-control is not why people become fat and “harnessing” willpower is not the way to become thin/”
- Traci Mann, weight loss and eating scientist at University of Minnesota

The world doesn’t need another diet program. In fact, it needs to eliminate most of them.

The world doesn’t need more gurus and physicians wagging their fingers at people telling them what to eat and what not to eat.

The world doesn’t need more magazines, more books, more videos with more “weight loss secrets” and “weight loss tips.”

What you need is a program that will set you on the right path for good.

The problem with diets is that they work against the brainnot with the brain.

You can have all the information in the world, but without the right information, you’re not going to see any real changes.

As long as you’re working against the brain, you will lose every time.

That’s why despite millions of gym memberships, hundreds of new diet books every year, access to tons of information on health and nutrition, the rate of overweight and obesity continue to rise.

Clearly, something more than education, information, and treadmills is needed to tackle this crisis. 

Why all those “solutions” failed you

Let me guess.

You’ve tried some of the following approaches: Keto, paleo, and vegan.


I’m not going to start a diet war here. Each of these diets have their own advantages and disadvantages. But they all depend on your ability to control what you eat and say no when you want to say yes. They only work when you show that ability to control yourself. Otherwise, a vegan diet of potato chips, soda, and vegan cookies is no healthier than the standard American diet. And a keto diet filled with tons of butter, cream, and cheese will leave you heavier than before.

Dieting

The worst solution of all, and the sadly, the most common. I guess it’s a natural reaction to gaining weight. This is a wrong approach, and dieting might even be leading to the obesity crisis worldwide. Dieting might be the biggest hazard no one is talking about.

Dieting is a short-term solution at best. You want to look good for that wedding in one month? Sure, go on a diet. Want to feel good, have freedom and finally eat with control for the rest of your month? Then don’t do it.


Intermittent Fasting

If you watch YouTube or TV, you would think this is the secret to health and longevity. Listen, IF is great. I do it myself sometimes, but was it the ultimate answer to all my problems? No, not even close. It’s a good habit but nothing more.  I fasted, lost weight, and only regained it. It doesn’t take a lot of time to binge and eat a ton of food. Some people even gain weight on IF. This isn’t the end-all be-all.

What you need is a system of making decisions that you can implement all day every day for the rest of your life.


Eliminating Everything

Closely related to dieting is this idea to “cut out” everything. When people try to lose weight fast, they do it by cutting out anything with flavor (or calories). This only works for a while, but willpower is limited. What happens when people cut out sugar and flour forever? They binge, regain weight, feel worse, and then diet again. Why cut out everything when you don’t need to?

Exercise

As a former personal trainer a physical therapist today, I’m a huge proponent of exercise. Hell, I teach it for a living. But I want to make it clear that exercise alone will not solve a bad diet. You only have so much time to spend in the gym. Use exercise the right way, not the wrong way. Besides, do you really want to make your gym a second home? I’m sure you have better things to do.

Willpower

It’s easy to fall for the willpower myth, but I’ve established that it won’t work. So, what’s the answer?

What if I told you that you need more self-awareness and not willpower? What do I mean?

Self-awareness means you know what you’re doing and more importantly, why you’re doing it.

When you take the time, even just a second, to understand why you’re doing something, what emotions you’re feeling, and what your options are, it changes everything.

When you’re aware of what you’re feeling and where your emotions are coming from, then you don’t have to use willpower to beat a craving.

Being aware allows you to be more proactive, which means you take action before you get the craving or the thought. When you’re reactive, you take action after the craving. When you’re proactive, you take control. When you’re reactive, you’re always responding.

Self-awareness puts you in charge of the situation, even when it’s hard to make the right decision. You could be in the same situation and have the same cravings, but if you use self-awareness instead of willpower, you’re going to win.

Meet Kevin Burciaga.

 


When I was 20-years-old, I decided to become the healthiest version of myself. I changed my diet, made fitness my priority, and ate a really clean diet. I ended up wrecking my life and health for the next 10 years. 

I tried every solution and hack to stop binge eating, purging, excessive fasting, and dieting. I finally did figure out a way to overcome it all, but it was a long and painful process. It caused me a lot of stress, doubt, anxiety, and it affected every aspect of my life.   

I started as a personal trainer in my early 20’s and then became a physical therapist, then a coach to help others eat right, lose weight, take control of their lives, and get fit again. What a journey.   

I’m on a personal mission to help as many people as possible to stop overeating, conquer cravings, and take control of their bodies.   

In my free time, I like to work out, make YouTube videos, read, learn, dance, travel, take Spanish lessons.

 

Fun Facts About Kevin...

 

  1. I was born in Tampa, FL, because my dad was a Marine    

  2. My last name is Basque (not Italian)  but I don't speak one word of Basque 

  3. I write with my left hand and do everything else with my right hand   

  4. I’m half German and half Mexican. I know 2 words in German and speak decent Spanish.   

  5. I majored in geography and then became a physical therapist.    

  6. I don’t like cheese, mayonnaise, cream, or butter, but I’ll do ice cream!

You Don’t Need a Diet,
You Need a System

“It’s so simple, I can’t believe it took me 10 years to figure this out”- Kevin Burciaga


After years of struggling with over-exercising, binge eating, overeating, restricting, dieting, etc., I finally realized that it didn’t really matter what I ate. What I realized is that how I ate was equally important.


I quit focusing on various diets, quit obsessing about my macros, about which kind of berry I ate, which kind of energy bar I ate, which kind of protein powder I ate. I stopped over analyzing everything and realized that it was my behavior, not my diet, that was sabotaging me.


That’s when I finally developed the Empowered Eating System (EES).

“Because how you eat is as important as what you eat”

The Empowered Eating System (EES) is beautiful in so many ways:

  1. It allows you to follow any diet plan, whether it’s keto, paleo, vegan, fruitarian, flexitarian, whatever-tarian.

  2. It allows you to eat whatever you want, whenever you want, without blowing your diet or your calorie budget.

  3. It doesn’t require therapy, medications, surgery, rehab, abstinence (no cookies every again!), restrictive diets, meetings, etc.

  4. You can start implementing the concepts today because it’s easy to learn and apply. You’re several concepts away from complete control over what you eat.

Here’s the thing. For years, I thought I was “broken” and that my brain was “beyond repair.” I thought my metabolism was wrecked and that I would never eat right again. I swore I could never eat sugar or white flour ever again. I thought I could never eat processed food every again. I had to keep my kitchen empty for the rest of my life.

I didn’t need to do any of that. In fact, when I lost my weight and regained control of what I ate, I ate the following:

  • Tortilla chips
  • Baby carrot
  • Whole grain bread
  • Greek yogurt
  • Almonds
  • Bagels
  • Donuts
  • Pepsi (and not the diet kind)
  • Cinnamon Toast Crunch
  • M&Ms
  • Chocolate milk


I violated every rule of weight loss of nutrition. I defiled the health and fitness industry. I cheated every day. I ate all those carbs, all that sugar, and raised my insulin a million times! You know what? It didn’t matter, because I followed the principles I teach in the Empowered Eating System, like:

  • Obeying your hunger
  • Eating when hungry
  • Not eating while distracted
  • Making conscious decisions
  • Eating with awareness
  • Eat what you like
  • Eat for variety
  • Eat for energy


Pretty simple, right? So why is this stuff not being taught more often? I have no idea, but I’m teaching to you now.


And if they’re so simple, then why aren’t you applying them? Application is the hard part, but there is a way, and I’m going to show you.

The truth is your brain doesn’t like change. Your brain is kind of lazy. It likes to do things the same way and it resists change. Anyone who has ever tried to change a habit can attest to this.

But the EES will give your brain a kick in the ass and make it do things that it doesn’t want to do.

This isn’t a program filled with meal plans, grocery lists, and more theory. It’s a program designed to rewire your brain and your habits so that you can overcome destructive, unhealthy habits, and lose some of the weight, automatically.

 

So how does EES do that?

First, EES isn’t a diet. In fact, it’s the antithesis of a diet

EES allows me to eat anything and everything I want to.

It gives me permission to eat what I want, when I want,
whenever I want, without going insane or losing control.

I can eat anything without worrying about it.

I never “fall off the wagon” because there’s no wagon to fall off of.

It allows me to maintain a healthy, natural body weight
without purging or over-exercising to maintain it.

It allows me to do the things I want to do in life.
Isn’t that what food is supposed to do anyway?

It allows me to sleep through the night without raiding the
refrigerator or thinking about the last binge.

Now I can walk past the cookie aisle, the food court, or the ice
cream shop without feeling this urge to consume everything.

I can have food in my home without eating all of it (I call this
empty-cabinet syndrome and it’s a hallmark of a disordered eater). 

EES is not just another online diet program.

The world doesn’t need another diet program. In fact, it needs to eliminate most of them. The world doesn’t need more gurus and physicians wagging their fingers at people telling them what to eat and what not to eat. The world doesn’t need more magazines, books, videos with more “weight loss secrets” and “diet tips” contributing to the $72 billion weight loss industry.

You don't need any of this.

What you need is a program that will set you on the right path for good.

This is a six-week course that will liberate you from bad ideas and bad habits for good.



Eating with control has done wonders for me: 

  • I have complete control over what I eat, regardless of where I am
  • I don’t binge or overeat, even when salt, sugar, and fat are freely available.
  • I don’t have to fast multiple days, purge, over exercise for several hours to compensate for poor choices
  • I don’t have to follow any specific diet to maintain my weight. I eat carbs, flour, sugar, fat, saturated fat, salt, even the occasional soda! Nothing is off limits
  • I don’t worry about social events. I don’t worry if someone bring donuts and bagels to the office. I don’t worry about the holidays. I don’t worry about the dessert table at the BBQ.
  • Speaking of social events, I don’t avoid them anymore. I don’t worry about going to the beach or taking off my shirt. I don’t worry about wearing certain clothes. I don’t keep clothes in my closet that I can’t fit into anymore.
  • Finally, I look in the mirror…and smile

And the same will be true for you, if you follow me and my program.

 

How is EES Structured?


Module 1:
Past, present, and future

  • The tyranny of “tomorrow” and how to overcome this crippling excuse

  • Man-on-the-moon concept and what it means

  • How to create a compelling vision- so compelling you keep going even in hard times

Module 2: The 3 commandments of weight loss

  • Front loaded weight loss- why changing the rate of weight loss is so important

  • Microshifts vs macroshifts - why micro change pays bigger dividends in the long run

  • The extraordinary power of the compound effect- the most powerful force

Module 3: How to stop binge eating or overeating in 3 steps

  • A simple 3-step formula to stop any binge, anytime, anywhere- so simple I wonder why it took me so long to figure out

  • The science of self-sabotage- never sabotage yourself again

  • Discover the addictive voice, and how it can make you do things you never thought possible

Module 4: Willpower vs self-awareness

  • Why willpower is overrated and it won’t get you to where you want to go

  • The power of self-awareness and how you can change habits faster than you ever thought possible

  • But don’t ignore willpower. It’s still powerful. Here’s how to build more


Module 5: Fundamentals of a healthy diet

  • Why you shouldn’t eliminate anything from your diet- even junk food

  • The truth about carbs, keto, and fat

  • Why how you eat matters as much as what you eat- here’s why


Module 6: Avoid relapse and never fall off the wagon again

  • How to achieve “escape velocity”- many dieters never do and revert back to their old ways

  • The minimum viable portion- follow this rule all the time and never worry about gaining weight again

  • How to maintain your progress, and never lose it

    Why binging and overeating will never be an option again


By the end of this program, you will be in control of what you eat, your body, your health, and your life. No more binging, no more overeating, and no more self-sabotage. All that in 8 weeks. How cool is that?

 

 

Who is EES for?


I’m going to be honest with you.


The EES is NOT for everyone. I don’t take serial dieters. What’s that? That’s somebody who jumps from diet to diet, from program to program, looking for the holy grail of diet. This isn’t a program for holy grail seekers.


Here are the attributes of someone I want in my program: 

  • Be coachable. You have to be able to listen to my advice and take it. If you’re going to challenge everything with “well Dr. Oz said this,” you can leave now.
  • Be decisive. You have to be able to commit, and not turn around. Failure to commit is a guarantee that you will go back to your old ways. Burn the boats and don’t look back!
  • Forget everything you know for 60 days. You would probably be better off if you forgot it all forever but at least 60 days. Trust me on this one. I don’t care what Dr. Mercola told you in his latest newsletter. When I say forgot everything I thought I “knew”, that’s when I started to make real changes, and so will you. It’s only when I challenged “conventional wisdom” that I recovered.
  • Be able to tolerate some discomfort. This isn’t basic training, but it does require you to get out of your comfort zone once in a while. I won’t ask you to speak in front of people, go live on YouTube, or jump off a bridge with a bungee cable, but I will ask you to deal with some unpleasant feelings. If you can’t, you can join the 95% and take your ass back to Planet Fitness.

I will NOT accept anyone or everyone with a credit card. I’ll gladly sacrifice profits to protect my program’s reputation and success rate. If I have any reason to believe you’re not qualified, you’re going to challenge everything I say, not going to do the work, going to complain, or whatever, I will turn you down. Believe me, there are plenty of other quacks and gurus willing to take you, for a fee of course.

This program isn’t for everyone. I have a unique message, a unique take, a unique background, and some of the things I say are controversial and sometimes offensive. That’s me, and I’m not changing for anyone.

Guarantee

I can’t guarantee results. You know what? Nobody else can, either. The only person who can guarantee results is yourself.


However, here is my promise and my guarantee:

Assuming you are qualified, I will:

  • Provide exceptional support for you. Listen, I lived with multiple eating disorders for 10 years of my life. Every second of it sucked. The reason I spent so much money and time creating this program is that I don’t want anyone else to deal with it like I did. It was so unnecessary. It wasted my time. I lost opportunities to spend with friends, but I didn’t because I decided to binge or fast instead.
  • Lead you on a path to permanent recovery. This isn’t a 60-day quick fix. This isn’t the Biggest Loser (who all regained their weight, BTW). Apply these principles forever. My goal is to make this the last diet program you will ever buy. Trust me, if this isn’t it, I don’t know what is. However, I’m pretty sure Dr. Atkins isn’t it.

  • End the food struggle once and for all. If you’ve been struggling with cravings for years, you know how exhausting it is. Every frickin’ day is a struggle. How many calories will I eat today? Will I ever reach my goal? Will today be a good day or a bad day? Will I blow it again? Will I be able to control myself at the party today?

  • That you will never binge, overeat, purge, or lose control again. If you didn’t lose weight, wouldn’t that be a great thing? I’d rather weigh more and eat with control than to be a bulimic lingerie model. Maybe that’s just me. But binging and purging to maintain a low body weight will absolutely make you miserable and unhappy.

  • That you will never need to diet again. Once you realize how destructive dieting is, you will probably never want to do it. But I designed EES to be the “diet” to end all diets. No celery juice, wheatgrass, or butter coffee with EES.


I cannot guarantee the following:

  • That you will be happy and fulfilled. Some people who “have it all” have nothing. Some of the most miserable and insecure people in the world are those look fantastic on the outside and have nothing on the inside (have you ever been to Hollywood?)
  • That you will make more money. Research shows that fit people are more likely to get promoted and more likely to get hired. Unfair? Yes, but so is biology. You might get that promotion, but no guarantees. Having said that, when you eat with control, you will definitely be more productive and more focused. You know what happens when you’re more focused and productive? You make more. But again, no guarantees.
  • That you will find love. This isn’t the Hallmark Channel and I’m not a dating coach. I know NOTHING about dating. Fit people probably attract better mates and find it easier to attract the opposite sex (or same sex if you’re gay). But again, no guarantees. 


But, but, Kevin, I don’t think I will work for me


“I’ve tried every diet, failed every time, and I have no willpower or self-control. Why should I expect to succeed with EES?”


“Whether you think you will succeed or fail, you’re right”- Henry Ford.

If you think you’re going to fail on EES, you’re right. You will. You have to give yourself permission to try and see if it works. You have to believe that there is a 1% chance that you will succeed, you should do it. Now, I think you have a much better chance than 1%, but you should do anything and everything in your power to end this.

Life is short and art is long. In other words, if you lived forever, you could learn everything you needed to learn, but the truth is, your life is shorter than you think. The older you get, the faster it goes (at least that’s what they tell me). Why waste it on a struggle to eat right?

“Is EES just another diet program?”


Blasphemy! Leave now! I’m kidding. EES is the solution to diet programs. In fact, I’m against all diets. I don’t promote any particular diet, fads, or trends. They all have their merits, but I don’t they are the answer for most people. I don’t like the tribalism that these diets tend to promote. Diets assume that you are capable of adhering to the diet, which most often is not the case. EES is less about weight loss and more about brain control. When you can control the brain, you can eat any diet you want.


“Why is EES so expensive? I can buy a book for $10”


Listen, I’m not against reading books about nutrition and eating right. I’ve gotten some of my ideas from those books. But you know what? The more books I read, the worse my problem became. No one book solved my problem. Same for business. I didn’t read a book about business and start a business and know everything I needed to know. I had to hire consultants and buy programs to get where I am now. You get what you pay for.

Not only that, but most diet books are filled with misinformation “carbs make you fat,” “do keto,” “eat this, not that” blah blah blah. Most of the information is contradictory anyway. You could spend your whole life sorting it out. Don’t you have better things to do?

How many diet books do you have on your shelves (or on your e-reader?) I bet it’s more than one.

I ask because you don’t need more information. What you need is a system that will help you eat with total freedom. I cannot emphasize how important it is to have the right system in place.

You can read a book, but what is that going to do for you?

At the depth of my struggle, I had probably spent over 1000 hours (at least, that’s a low-ball estimate) reading about nutrition and eating right. More information wasn’t my answer. If information were the answer, everybody would be in great shape and I wouldn’t be writing this letter to you.

“I’ve tried everything, and nothing works. I’m hopeless.”


I know how that feels. Every time you go forward one step, you go backwards two steps.

But do you want to know why you keep failing and you can’t succeed?

Do you want to know why you can’t control what you eat?

Let me tell you what the answer isn’t...


1. Willpower

It’s easy to believe that if you just had more willpower, if you were the Incredible Hulk (who looks like he binges himself!) or Bruce Wayne, then you wouldn’t have this problem.

I hate to break it to you, but more willpower isn’t your answer. Your willpower tank is only so big, and you can only add so much willpower. You can build it with certain exercises, but willpower alone isn’t the answer, and I have the research to prove it.

2. Keto, paleo, vegan

I only mention these three because they’re the most popular right now. All three of these diets work to the extent that they make you eat less and keep your hand out of the cookie jar. But let me give you an example:

If you eat a pound of cheese, you’ve eaten no carbs, but you’ve still binged, and you’ve still eaten a calorie bomb. Sorry, Keto.

If you eat a pound of nuts (or how about peanut butter- my nemesis for years!), which is permitted on the paleo diet, and wash it down with a stick of butter in your coffee, you’ve just binged. Sorry, Paleo

If you eat a bag of corn chips, a carton of soy ice cream, and vegan cookies, and wash it down with a large bottle of soda, you’ve just binged. Sorry, vegans.

See what I mean? There’s always something you can binge on or overeat!

Sure, each diet limits your options, but all you need is one bad option to derail your diet.

Each of these diets can be kind of cultish, by the way. It’s almost religion. Don’t make your diet your identity.

Adopting any sort of specific diet is a bad idea in general. Diets, and all the rules that come with them, are made to be broken. 

3. Dumb rules

You probably believe one of the following:

  • You have to eat protein at every meal
  • You have to eat a “balanced” diet- whatever that is
  • You have to eat breakfast
  • You have to fast 18 hours a day
  • If you eat too little, you’re go into “starvation” mode
  • Carbs are bad for you
  • Sugar is bad for you. It’s white, pure, and deadly.
  • Processed foods are always bad for you

You’ve picked up so many bad ideas over the years you don’t know truth from fact. It probably started with your parents, then TV shows, then magazines, then more books, then Facebook groups (where the blind lead the blind). It’s no wonder you've struggled with food.

4. Instant gratification

This one takes the cake! Pun intended.

When’s the last time you saw a program, a book, a guru promise “slow, unsexy weight loss.” I bet the answer is never. If you find one, let me know, and I might let you in for free.

The reason they don’t tell you that is because it doesn’t appeal to your natural instincts. You want everything now.

Well, I hate to break it to you, but good things take time.

It was instant gratification that got you into this mess in the first place. Think about it:

Instant gratification is what makes you eat when you don’t need to. It’s the reason you snack, you eat more than you should, and you eat for emotional reasons. It’s a quick solution to temporary pain.

Instant gratification is why you binge. It makes you feel good in the moment but that’s it.

Instant gratification is why you purged. It made you feel good in the moment.

Instant gratification is why you dieted. You wanted to lose weight yesterday.

So, what makes you think you can lose weight fast and keep it off?

It’s a myth and that myth ends here.

Either you work with the brain, or the brain will work against you.

Continue the old way? 
Or change TODAY!

I'm offering a FREE Breakthrough Call to get you started on a new path of empowered, joyful eating. It's time to heal your relationship with food, create healthy eating habits, and never diet again.

Frequently Asked Questions

Six modules in six weeks. That’s less than two months.

Content is delivered through a membership site. You will immediately get access to the introduction and to week 1 when payment is received.

After that you will get a new module (30 minutes max) every week until the end of the program.

You will also have access to the live calls I deliver each week.

You will have access as long as you live or as long as I keep my membership site alive. If I decide to move the membership site, I’ll let you know.

It closes when I say so. That means you need to join ASAP.

I keep each module to less than 30 minutes. I just want to cover key concepts that you can apply today. You can listen to it while you drive. Even the busiest professional or business owner can find time for this. I’m not asking you to write a dissertation or a legal review. The real work is done all day every day.

Keep in mind that not everyone needs to lose weight, should lose weight, or wants to lose weight? If you’re looking to lose weight and you have a history of overeating or binging, then you will probably start losing weight as soon as you start applying the concepts.

I can’t guarantee a certain number on the scale. You shouldn’t be chasing that anyway. Once you apply the concepts, the number kind of takes care of itself.

As soon as you want. You can apply the concepts on day 1. Remember, you won’t be perfect from day 1. It takes a few attempts to get it right. Changes doesn’t happen overnight.

Only in exceptional circumstances.

Absolutely. You can even use Marco Polo to send me a video message. Cool, huh? If you call me at 3 in the morning, I won’t pick up.

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