Give me a break, give me a break...

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How do you finish the sentence above?

If you said Kit-Kat bar, you are correct!

But you don't win a Kit-Kat bar, sorry.

Recently, the UK banned the sale of candy bars at the checkout line. 

Seems reasonable, but how less likely are you to not buy candy because you don't see it at the checkout line?

My urges to binge were way more powerful than a promotion at a supermarket checkout line. 

When my brain was operating normally, no ad could make me do it.

When those animal urges kicked in, nothing could stop me, and putting Kit-Kat bars on aisle 3 wasn't going stop me. 

Keeping my kitchen empty never helped either. 

My point is, policy makers might have good intentions, but they seriously underestimate how easy it is to obtain food.

The only way to combat the epidemic of overeating, binge eating, and obesity is behavior modification, and that means taking control of your brain. Control your brain, control your body. Get it?

Banning candy at the checkout is easy....

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Education isn't enough

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For the past 60 years, medical "experts", physicians, and journalists have been admonishing us lose weight, cut back on sugar, cut back on everything. 

An entire obesity and weight loss complex has emerged out of this. The problem is, it hasn't been working.

I was reading an article the other day that said:

"efforts to educate people about the health risks about the health risks of a poor diet do not seem to be working."

What's missing is behavioral modification.

All the advice in the world won't help you achieve anything. Reprogramming the brain to make better decisions in an over-stimulated world.

When I was at the nadir of eating disorders, I had all the information in the world on diet, nutrition, and health. I had read so many diet books to last a lifetime. 

But what those books never did was modify my behavior. You can't read a book and expect it to change your behavior, unless the ideas are so compelling that they physically change your behavior. That's rare.

I...

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How they sell you toxic sludge

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I heard some politician the other day saying that consumers had no free choice because the food industry is "reshaping our tastes."

Here's a truth about the food industry: they aren't reshaping anything. They are selling you exactly what your brain desires: cheap calories with minimal effort and lots of pleasure.

It's easy to blame Big Food for all our problems, but they're only selling what we want. The truth is, most new products fail (remember Clear Pepsi or New Coke?). 

That's what our brains are designed to do. They are constantly seeking stimuli (how many times have you checked your phone today?). 

The food industry knows this, and in its attempt to maximize profit, create foods that are high in salt, sugar, and fat. That's why they make hot Cheetos and donuts. Can't blame them. Everyone needs to make a living.

There's no going back. You can't go back to an age when there was no convenience food and everything was cooked from scratch. You can't outlaw temptation.

But there...

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Kill Joys and the Cereal Wars

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Across the developed world, there are calls to place limits on sugar, salt, and calories in processed food. 

I mean, they're going to ban Tony the Tiger and the Froot Loops toucan!

Remember when you were a kid and you ate all the cereal you wanted on Saturday mornings? 

My personal favorite was Cinnamon Toast Crunch with the big chef on the front. 

These public health measures probably will not help much, if any. 

People buy plenty of crap without cartoon characters, and they're not going to switch to bran flakes now that there's no tiger on their cereal box. 

But it does highlight how much a problem overeating has become, and how desperate, and impotent, policymakers are to do something about it. 

I commend them for trying, but there really is only one way to stop this:

reprogramming brains, and that's exactly what you can do here:

www.eatwithcontrol.com

Speak with me: https://go.oncehub.com/kevinburciaga

YouTube: ...

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Why is the World Getting Fat?

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I was reading an article the other day about the introduction of processed foods in Brazil and the effects it’s had on the country’s health.

What’s happening in Brazil is what started happening here after World War II: people began to value convenience and taste over quality. You can read all about that in the book Salt, Sugar, and Fat by Michael Moss.

Was it a good trade off? Probably not, but everyone is different, and I can’t say I haven’t resorted to pre-made meals or convenience food. In fact, sometimes I’m thankful for all the products that are available.

It’s easy to blame Nestle and other food manufacturers like Pepsi and General Mills for what’s happening there. After all, they spend billions of dollars each year on distribution and promotion.

But you know what? Processed foods aren’t entirely to blame. You can’t blame them, I can’t blame them, and neither can the people of Brazil.

You have to educate...

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