KEVIN BURCIAGA

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The Truth About Health Magazines

Uncategorized Sep 24, 2019

One of my favorite pastimes is going through various health and fitness magazines and seeing what's "new."

Actually, there's very little in these magazines that can be considered "new." Most of the stuff in there is regurgitated BS from previous issues.

It only took me 2 years in my early 20's to realize what was going on. Then I stopped reading them.

I once had an anatomy professor who told me to only subscribe to Runner's World (sorry to pick on Rodale) because every year was exactly the same. He was right!

January: new year, new you
April: spring training and new gear
May: marathon training guide
November: offseason training guide

Sure enough, when I looked at the latest issue earlier this year, the marathon edition was right on schedule. The font, color, and formatting was a little glossier than it was ten years ago, but not by much.

My point is, most of these magazines have very little "new" information. In fact, many times they tell you to do the opposite of what they said in previous issues.

What does this have to do with you? It means you should ignore most popular media for the most part. Even in today's age of limitless information, the best stuff is still paid for. You can find that information in private groups and programs, seminars, conferences, and with private coaches.

It's always going to be that way. Do you think the best information is going to be found in a $5 issue of a magazine. Probably not. Generic advice yes. Easy-to-digest advice yes. Entertaining advice yes. The most practical, cutting-edge advice? No.

Want cutting-edge, in-the-trenches advice on how to eat with control and conquering cravings? Click here: https://bit.ly/2UQcLBW

Kevin

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