KEVIN BURCIAGA

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The Truth About Fitness Porn

Uncategorized Sep 24, 2019

I subscribe to a number of fitness YouTube channels. It's part of my job. I need to keep watching what my "competition" is doing and what they're saying. I have to say, they're giving me plenty of good ideas for future videos!

I've referred to the fitness-cosmetic industry in past e-mails. That's because we've seen a merger of the fitness and cosmetic industry over the past 30 years.

Fitness used to be good enough, but then fitness had to be something more. It had to be about looking good, having a "six pack", having a "flat tummy", and a nice body.

"Fitness" channels only promote this, showing their viewers how fit and fabulous they are.

I want to see a channel about actual fitness and what fitness actually is. Fitness in the real world means being mentally sane, taking all the challenges that come at you without losing enthusiasm, being able to handle the demands of everyday life, being able to lift heavy things, being able to perform foundational movements (squats, lunges).

Being fit doesn't meaning looking fabulous in Spanx or in a tank top, yet that's what the industry sells. More looks, less fitness.

Watch these channels for entertainment and take them with a grain of salt. If you need video and content ideas, I highly recommend them. But you don't need to look like them to be fit.

Want real fitness? Click here: https://bit.ly/2UQcLBW

Kevin

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