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The Protein Con

Uncategorized Jul 11, 2019

One of the biggest myths I hear is how important is to get protein in your diet. 

"Where do you get your protein?"
"Where's the protein?"

One of the easiest ways to make money is to put "protein" on it. 

I've seen cereal boxes and even cereal with the word "protein" on it in an attempt to lure more customers.

I remember the Snickers protein bar from a few years ago. 

I don't know where this protein obsession comes from. I think it started with the fitness gooroos and bodybuilders who drank raw eggs for breakfast and thought more protein equaled more muscle.

Then it was those dairy ads from the 1950's that told us that milk was "the perfect food" and helps our muscles grow.

Protein only creates a "halo effect", a term that consumer psychologists created to describe consumers who do one bad thing because they did a good thing. It's like splurging on an expensive item because you gave to charity.

I've seen protein popcorn and even protein bars for kids. 

Ignore the protein claims. Just eat. 



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