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How they sell you toxic sludge

Uncategorized Jul 04, 2019

I heard some politician the other day saying that consumers had no free choice because the food industry is "reshaping our tastes."

Here's a truth about the food industry: they aren't reshaping anything. They are selling you exactly what your brain desires: cheap calories with minimal effort and lots of pleasure.

It's easy to blame Big Food for all our problems, but they're only selling what we want. The truth is, most new products fail (remember Clear Pepsi or New Coke?). 

That's what our brains are designed to do. They are constantly seeking stimuli (how many times have you checked your phone today?). 

The food industry knows this, and in its attempt to maximize profit, create foods that are high in salt, sugar, and fat. That's why they make hot Cheetos and donuts. Can't blame them. Everyone needs to make a living.

There's no going back. You can't go back to an age when there was no convenience food and everything was cooked from scratch. You can't outlaw temptation.

But there is one way to control what you eat in an environment that makes it easy to overeat:


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